Metro (UK): Circulation 1.38m, Readership 3.4m
Metro.co.uk: Unique browsers 344,150/day, 7.9m/month
Sources: Circulation, ABC October 2011; Readership, NRS Jan to June 2011; Unique browsers, ABCe 1st-31st July 2011
Overview
Some 1.3 million copies of the Metro are distributed each day in print format from Glasgow to Brighton (and core urban centres in between). Metro brands are increasingly accessible - now available on mobile via a new iPhone application. They also comprise the online platform Metro.co.uk and the user-generated content sites Meview and Memusic.
Metro's sister newspaper 7DAYS, the Middle East's first free English language newspaper, targets savvy, urban audiences in Dubai and Abu Dhabi.
Audience
We are committed to investing in research to better understand our audiences. Metro's core audience of urbanites (full-time workers aged between 18 and 44) are tracked through the Urban Life panel. The 4,500-strong consumer panel affords us unrivalled insights into the lifestyles and attitudes of an audience which is incredibly attractive to advertisers.
Advertising
Metro's multi-channel platform offers unrivalled coverage to urbanites across the UK. To find out how you can use our brands to engage with audiences throughout the day, please visit metro.co.uk/advertising. For classified opportunities, visit metroclassified.co.uk.
